Helvetica, a film


Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently in post-production and is slated to begin screening at film festivals worldwide starting in early 2007.

It sounds quite interesting, or is it just for nerds? I think one of my artist friends, who is very knowledgeable about type, may find it quite fascinating. Set in the context of global visual culture, the film should appeal to artists and graphic designers – I admit to being intrigued.

Check out the interesting links at the Helvetica website. Thanks to Luksus, (a Finnish blog mostly written in English about art and design in Finland and around the world) and the Canadian mirabilis. I hope we get to see this film in Canada.

(Image above is my spontaneous and unprofessional little play with Helvetica in Photoshop. Graphic designers need not be too critical, please.)

August 15, 2006 in Films, Neat stuff by Marja-Leena